A surname brand effect explanation for consumer brand preference and advocacy
Year of publication: |
2013
|
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Authors: | Howard, Daniel ; Kerin, Roger A. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 5/6, p. 362-370
|
Subject: | Brand advocacy | Brand names | Brand preference | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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