A synthesized retail brand personality framework : a cross-cultural study of Taiwan and the United States
Ya-Hui Kuo and Pei-Chiang Wu and Sun Young Ahn
| Year of publication: |
2022
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|---|---|
| Authors: | Kuo, Ya-Hui ; Wu, Pei-Chiang ; Ahn, Sun Young |
| Published in: |
Cross cultural & strategic management. - Bingley : Emerald Group Publishing Limited, ISSN 2059-5808, ZDB-ID 2847179-9. - Vol. 29.2022, 4, p. 919-937
|
| Subject: | Brand personality | Cross-cultural research | Retail brand personality scale | Markenimage | Brand image | Taiwan | USA | United States | Einzelhandel | Retail trade | Markenführung | Brand management | Vergleich | Comparison | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCSM-01-2022-0005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013373276