Brand logo symmetry and product design : the spillover effects on consumer inferences
Jannick Bettels, Klaus-Peter Wiedmann
| Year of publication: |
2019
|
|---|---|
| Authors: | Bettels, Jannick ; Wiedmann, Klaus-Peter |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 97.2019, p. 1-9
|
| Subject: | Brand logo | Product design | Symmetry | Self-congruity | Consumer inferences | Spillover effects | Produktgestaltung | Konsumentenverhalten | Consumer behaviour | Spillover-Effekt | Spillover effect | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.12.039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012002742