A systematic literature review : digital marketing and its impact on SMEs
Year of publication: |
2023
|
---|---|
Authors: | Jadhav, Gauri Girish ; Gaikwad, Shubhangi Vitthal ; Bapat, Dhananjay |
Published in: |
Journal of Indian business research. - Bradford : Emerald, ISSN 1755-4209, ZDB-ID 2498367-6. - Vol. 15.2023, 1, p. 76-91
|
Subject: | Digital marketing | Impact on SMEs | Insights | Literature review | Marketing | Small and medium enterprises | SMEs | Online-Marketing | Internet marketing | KMU | SME | Bibliometrie | Bibliometrics |
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