Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis
Year of publication: |
2023
|
---|---|
Authors: | Amiri, Amiri Mdoe ; Kushwaha, Bijay Prasad ; Singh, Rajkumar |
Published in: |
Journal of small business & enterprise development. - Bradford : Emerald, ISSN 1758-7840, ZDB-ID 2031784-0. - Vol. 30.2023, 3, p. 621-641
|
Subject: | Bibliographic coupling | Bibliometric analysis | Co-citation analysis | Digital marketing | Small and medium enterprises | Bibliometrie | Bibliometrics | KMU | SME | Online-Marketing | Internet marketing |
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