A tale of two spirits : entrepreneurial marketing at 42Below Vodka and Penderyn Whisky
Sussie C. Morrish; Jonathan H. Deacon
| Year of publication: |
2011
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|---|---|
| Authors: | Morrish, Sussie C. ; Deacon, Jonathan H. |
| Published in: |
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship. - Regina, ISSN 0827-6331, ZDB-ID 2103481-3. - Vol. 24.2011, 1, p. 113-124
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| Subject: | Entrepreneurship | Entrepreneurship approach | Marketing | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor | KMU | SME | Spirituosenindustrie | Spirits industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Zsfassung in frz. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008987934