A taste of the elite : the effect of pairing food products with elite groups on taste perceptions
Year of publication: |
2019
|
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Authors: | Gomez, Pierrick ; Spielmann, Nathalie |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 100.2019, p. 175-183
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Subject: | Food | Sensory marketing | Contagion | Essentialism | Reference groups | Elitism | Elite | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Wahrnehmung | Perception |
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