A test of a decompositional method of multiattribute perceptions measurement
Year of publication: |
1989
|
---|---|
Authors: | Teas, R. Kenneth |
Other Persons: | Perr, Andrea L. (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 16.1989, 3, p. 384-391
|
Subject: | Konsumentenverhalten | Consumer behaviour | Informationsökonomik | Economics of information |
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