A text mining-based review of cause-related marketing literature
Year of publication: |
November 2016
|
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Authors: | Guerreiro, João ; Rita, Paulo ; Trigueiros, Duarte |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 139.2016, 1, p. 111-128
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Subject: | Cause-related marketing | Text mining | Topic models | Cause-Related Marketing | Text | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics | Data Mining | Data mining |
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