A theatrical perspective on service performance evaluation: The customer-critic approach
Year of publication: |
2011
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Authors: | Harris, Kim ; Harris, Richard ; Elliott, Dominic ; Baron, Steve |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 27.2011, 5 (1.5.), p. 477-503
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