A theoretical and empirical exploration of identification with virtual product communities
Year of publication: |
2004
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Authors: | Czaplewski, Andrew J. |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 1.2004, 2, p. 155-173
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