A theorisation of discrete emotion spillovers : an empirical test for anger
Year of publication: |
2021
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Authors: | Antonetti, Paolo ; Valor, Carmen |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 7/8, p. 599-625
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Subject: | anger | appraisal theory | corporate social irresponsibility | crisis communications | Emotion spillover | scapegoating | Emotion | Spillover-Effekt | Spillover effect | Corporate Social Responsibility | Corporate social responsibility | Theorie | Theory |
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