A theory of brand-led SME new venture development
Year of publication: |
2007
|
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Authors: | Merrilees, Bill |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 10.2007, 4, p. 403-415
|
Subject: | KMU | SME | Markenführung | Brand management | Unternehmensgründung | Business start-up |
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