A theory of buyer behavior
John A. Howard; Jagdish N. Sheth
| Year of publication: |
1968
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|---|---|
| Authors: | Howard, John A. ; Sheth, Jagdish N. |
| Published in: |
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale. - Padova : CEDAM, ISSN 0035-6751, ZDB-ID 4636-X. - Vol. 15.1968, 6, p. 589-618
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| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002975827