A three-component framework for trade show performance evaluation
Year of publication: |
August 2018
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Authors: | Lin, Yeqiang ; Jiang, Jeff ; Kerstetter, Deborah |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 42.2018, 6, p. 855-879
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Subject: | trade show | performance evaluation | stakeholder theory | Performance-Messung | Performance measurement | Messe | Trade fair | Messebeteiligung | Trade fair participation | Stakeholder |
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