A transaction approach to understanding and managing customer equity
| Year of publication: |
1996
|
|---|---|
| Authors: | Dorsch, Michael J. ; Carlson, Les |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 35.1996, 3, p. 253-264
|
| Publisher: |
Elsevier |