A tri-component model of parental attitude : acceptance of child's role in family decision making
Year of publication: |
2016
|
---|---|
Authors: | Sondhi, Neena ; Basu, Rituparna |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 12.2016, 2, p. 237-254
|
Subject: | parental attitude | product involvement | emerging market | child consumer | attitudinal components | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Familie | Family | Eltern | Parents | Familienökonomik | Family economics | Meinung | Opinion |
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