Affect-based and personality-based trust and risk in social commerce
Emad Abou-Elgheit
| Year of publication: |
2019
|
|---|---|
| Authors: | Abou-Elgheit, Emad |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 2, p. 173-207
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| Subject: | social commerce | trust | consumer behaviour | personality | emotions | digital marketing | affect-based trust | personality-based trust | e-commerce | risk | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Social Web | Social web | Emotion | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012037004