A tudy of store and retail attributes influencing the young Indian consumer buying decision
Year of publication: |
2018
|
---|---|
Authors: | Yadav, Shalini ; Garg, S. K. |
Published in: |
International journal of markets and business systems. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2056-4112, ZDB-ID 2896680-6. - Vol. 3.2018, 1, p. 39-63
|
Subject: | consumer | retail attributes | store attributes | factor analysis | price | quality | easy accessibility and convenient location | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Indien | India |
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