A two-dimensional approach to between-partner fit in co-branding evaluations
| Year of publication: |
2012
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|---|---|
| Authors: | Ahn, Hongmin ; Sung, Yongjun |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2012, 5 (23.2.), p. 414-425
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