A two-dimensional concept of brand loyalty
Year of publication: |
1969
|
---|---|
Authors: | Day, George S. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 9.1969, 3, p. 29-31,34-35
|
Subject: | Markenartikel | Marktforschung |
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