A typology of consumers' variety-seeking disposition based on inherent needs
Year of publication: |
2012
|
---|---|
Authors: | Michaelidou, Nina |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 5/6, p. 676-694
|
Subject: | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory | Zielgruppe | Target group | Clusteranalyse | Cluster analysis |
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