The role of shopping mission in retail customer segmentation
Year of publication: |
2021
|
---|---|
Authors: | Sokol, Ondřej ; Holý, Vladimír |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 63.2021, 4, p. 454-470
|
Subject: | cluster analysis | customer segmentation | drugstore market | retail business | shopping mission | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Online-Handel | Online retailing |
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