A typology of mass services: the role of service delivery and consumption purpose in classifying service experiences
Year of publication: |
2007
|
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Authors: | Ng, Sandy ; Russell-Bennett, Rebekah ; Dagger, Tracey |
Publisher: |
Emerald Publishing |
Subject: | Marketing not elsewhere classified | Services marketing | Consumption | Service delivery |
Type of publication: | Article |
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Notes: | DOI:10.1108/08876040710824834 Ng, Sandy, Russell-Bennett, Rebekah, & Dagger, Tracey (2007) A typology of mass services: the role of service delivery and consumption purpose in classifying service experiences. Journal of Services Marketing, 21(7), pp. 471-480. QUT Business School; School of Advertising, Marketing and Public Relations |
Source: | BASE |
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Ng, S, (2007)
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