The mediating effect of mood on in-store behaviour among Muslim shoppers
Syuhaily Osman; Fon Sim Ong; Md Nor Othman; Kok Wei Khong
| Year of publication: |
2014
|
|---|---|
| Authors: | Syuhaily Osman ; Fon Sim Ong ; Md. Nor Othman ; Kok Wei Khong |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 5.2014, 2, p. 178-197
|
| Subject: | Age effect | Atmospherics | In-store behaviour | Mood | Muslim shoppers | Repurchase intention | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Emotion | Muslime | Muslims | Islam | Experiment | Ladengeschäft | Retail outlet | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010389521