Differential impact of web and mobile interactivity on e-retailers' performance
Rui Gu, Lih-Bin Oh, and Kanliang Wang
| Year of publication: |
2013
|
|---|---|
| Authors: | Gu, Rui ; Oh, Lih-bin ; Wang, KanLiang |
| Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 23.2013, 4, p. 325-349
|
| Subject: | electronic commerce | mobile commerce | multichannel retailing | machine interactivity | person interactivity | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Mobile Business | Mobile business | Einzelhandel | Retail trade | Interaktive Medien | Interactive media | Online-Marketing | Internet marketing | Vertriebsweg | Distribution channel | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010232536