A typology of second-hand business models
Year of publication: |
2021
|
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Authors: | Yrjölä, Mika ; Hokkanen, Harri ; Saarijärvi, Hannu |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 7/8, p. 761-791
|
Subject: | Business model | multiple case study | platforms | second-hand economy | typology |
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