From customer to actor value propositions : an analysis of digital transaction platforms
Year of publication: |
2021
|
---|---|
Authors: | Hokkanen, Harri ; Hänninen, Mikko ; Yrjölä, Mika ; Saarijärvi, Hannu |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 31.2021, 3, p. 257-279
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Subject: | actor Value Proposition | Digital Platforms | retail | value Proposition | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Digitalisierung | Digitization | Einzelhandel | Retail trade | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation |
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