A Typology of Service Firms in International Markets: An Empirical Investigation
| Year of publication: |
1995
|
|---|---|
| Authors: | Patterson, Paul G. ; Cicic, Muris |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 3.1995, 4, p. 57-84
|