A Unique Method of Constructing Brand Perceptual Maps by the Text Mining of Multimedia Consumer Reviews
Year of publication: |
2018
|
---|---|
Authors: | Ekhlassi, Amir ; Zahedi, Amirhosein |
Published in: |
International Journal of Mobile Computing and Multimedia Communications (IJMCMC). - IGI Global, ISSN 1937-9404, ZDB-ID 2703549-9. - Vol. 9.2018, 3 (01.07.), p. 1-22
|
Publisher: |
IGI Global |
Subject: | Brand Perceptual Map | Brand Positioning | Consumer Generated Content | Online Product Reviews | Perceptual Mapping | Positioning | Text Mining | User-Generated Content |
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