Design innovation and marketing strategy in successful product competition
Year of publication: |
2011
|
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Authors: | Hsu, Yen |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 4, p. 223-236
|
Subject: | Produktentwicklung | New product development | Produktgestaltung | Product design | Industrieforschung | Industrial research | Marketingmanagement | Marketing management | IKT-Sektor | ICT industry | Taiwan |
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