A Varying-Parameter Averaging Model of On-Line Brand Evaluations.
| Year of publication: |
1997
|
|---|---|
| Authors: | Johar, Gita Venkataramani ; Jedidi, Kamel ; Jacoby, Jacob |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 24.1997, 2, p. 232-47
|
| Publisher: |
University of Chicago Press |