Extent: | Online Ressource (146 p.) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index. - Description based on print version record Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures |
ISBN: | 978-1-4462-8032-4 ; 978-1-4462-8032-4 ; 978-1-4129-3087-1 ; 978-1-4129-3087-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013208215