A very short, fairly interesting and reasonably cheap book about studying marketing

Jim Blythe

Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures

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Year of publication:	2006 ; Online-Ausg.
Authors:	Blythe, Jim
Publisher:	London : SAGE
Subject:	Internationale Wirtschaft \| International economy

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Extent:	Online Ressource (146 p.)
Series:	Very short introductions
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on print version record Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures
ISBN:	978-1-4462-8032-4 ; 978-1-4462-8032-4 ; 978-1-4129-3087-1 ; 978-1-4129-3087-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208215