"A virtual social H-bomb" : the late 1950s controversy over subliminal advertising
Ronald A. Fullerton
| Year of publication: |
2010
|
|---|---|
| Authors: | Fullerton, Ronald A. |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 2.2010, 2, p. 166-173
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| Subject: | Werbewirkung | Advertising effects | USA | United States | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003979531