"Mr. MASS motivations himself" : explaining Dr. Ernest Dichter
Year of publication: |
2007
|
---|---|
Authors: | Fullerton, Ronald A. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 6.2007, 6, p. 369-382
|
Subject: | Ernest Dichter | Motivation | Forschung | Research | Wissenschaftler | Scientists | Ökonomische Ideengeschichte | History of economic thought |
-
Kieser, Alfred, (2010)
-
Exploring the determinants of scientific productivity : a proposed typology of researchers
Ballesteros-Rodríguez, José Luis, (2022)
-
Ryan, James Christopher, (2016)
- More ...
-
The development of the German book markets, 1815-1888
Fullerton, Ronald A., (1975)
-
How modern is modern marketing? : marketing's evolution and the myth of the "production era"
Fullerton, Ronald A., (2008)
-
"A virtual social H-bomb" : the late 1950s controversy over subliminal advertising
Fullerton, Ronald A., (2010)
- More ...