Abhandlungen - Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
Year of publication: |
2011
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Authors: | Grohs, Reinhard ; Wagner, Udo |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 7173489. - Vol. 33.2011, 1, p. 7-19
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