Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
von Reinhard Grohs und Udo Wagner
| Year of publication: |
2011
|
|---|---|
| Authors: | Grohs, Reinhard ; Wagner, Udo |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 33.2011, 1, p. 7-18
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Kinder | Children | Marketingmanagement | Marketing management | Sponsoring | Sponsorship | Manipulation |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008989478