Ability is in the eye of the beholder : how context and individual factors shape consumer perceptions of digital assistant ability
Year of publication: |
2022
|
---|---|
Authors: | Beeler, Lisa ; Zablah, Alex R. ; Rapp, Adam |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 148.2022, p. 33-46
|
Subject: | AI | Augmentation | Automation | Digital assistant ability | Disclosure | Scale development | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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