About face : the secrets of emotionally effective advertising
Dan Hill
| Year of publication: |
2010
|
|---|---|
| Authors: | Hill, Dan |
| Publisher: |
London [u.a.] : Kogan Page Limited |
| Subject: | Marketing | Emotion | Emotionale Werbung | Werbepsychologie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 196 p. ill. maps 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks. |
| ISBN: | 0-7494-5757-0 ; 978-0-7494-5923-9 ; 978-0-7494-5757-0 ; 978-0-7494-5923-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013530506