Emotionomics : leveraging emotions for business success
Dan Hill
| Year of publication: |
2010 ; 2. ed.
|
|---|---|
| Authors: | Hill, Dan |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Emotion | Neurowissenschaften | Neuroscience | Marketing | Werbung | Advertising | Berufserfolg | Emotionales Verhalten | Gefühl | Entscheidungsfindung | Unternehmenserfolg | Emotionale Werbung | Arbeitsplatz | Personalpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Abstract [koganpage.com] |
| Extent: | XVIII, 264 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index The new mental model -- The science of facial coding -- Emotions and motivations -- Branding -- Offer design, packaging and usability -- Advertising -- Sales -- Retail and service -- Leadership -- Employee management. |
| ISBN: | 978-0-7494-6189-8 ; 978-0-7494-5788-4 ; 978-0-7494-5788-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008660123