Abschied vom Massenmarketing : Systemmarken und Beziehungen erobern Märkte
Ferdinand Dudenhöffer
| Year of publication: |
1998
|
|---|---|
| Authors: | Dudenhöffer, Ferdinand |
| Publisher: |
Düsseldorf : ECON |
| Subject: | Marke | Handelssystem | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 287 S. graph. Darst. 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 269 - 271 Gb. : DM 58.00 |
| ISBN: | 3-430-12232-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000643862