Absence and the advertising historian
Susan Smulyan
| Year of publication: |
2016
|
|---|---|
| Authors: | Smulyan, Susan |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 8.2016, 3, p. 473-480
|
| Subject: | Advertising history | Globalization | Business history | Americanization | Australian advertising | Australien | Australia | Wirtschaftsgeschichte | Economic history | Werbung | Advertising | Werbewirtschaft | Advertising industry | Unternehmensgeschichte |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-05-2016-0011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011626971