The history of advertising trust archive
Alistair Moir, Eve Read and Sophie Towne
Year of publication: |
2017
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---|---|
Authors: | Moir, Alistair ; Read, Eve ; Towne, Sophie |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 9.2017, 4, p. 535-542
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Subject: | Marketing history | Advertising history | Business history | Branding history | Department store history | Market research history | Ökonomische Ideengeschichte | History of economic thought | Werbung | Advertising | Wirtschaftsgeschichte | Economic history | Unternehmensgeschichte | Geschichte | History | Werbewirtschaft | Advertising industry | Markenführung | Brand management |
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