Abundant rarity : the key to luxury growth
Year of publication: |
2012
|
---|---|
Authors: | Kapferer, Jean-Noël |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 55.2012, 5, p. 453-462
|
Subject: | Wirtschaftswachstum | Economic growth | Luxusgüter | Luxury goods |
-
Mutscheller, Peter M., (1992)
-
Identifying the appeal of luxury brands among various classes in the United States and Japan
Huang, Li-Wen, (2014)
-
The artification of luxury : from artisans to artists
Kapferer, Jean-Noël, (2014)
- More ...
-
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël, (2009)
-
What name after a merger or acquisition?
Kapferer, Jean-Noël, (2006)
-
The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël, (2009)
- More ...