Academic Insights: - An Application of Multiple-Group Causal Models in Assessing Cross-Cultural Measurement Equivalence
| Year of publication: |
2000
|
|---|---|
| Authors: | Myers, Mathew B. ; Calantone, Roger J. ; Page Jr, Thomas J. ; Taylor, Charles R. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 8.2000, 4, p. 108-121
|