Accentuate the positive : elderly responses to health communications
Rama K. Jayanti
| Year of publication: |
2010
|
|---|---|
| Authors: | Jayanti, Rama K. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 18.2010, 3, p. 263-273
|
| Subject: | Gesundheitsvorsorge | Preventive care | Werbeplanung | Advertising planning | Ältere Menschen | Elderly people | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003997675