Acceptance and use of big data techniques in services companies
Year of publication: |
2020
|
---|---|
Authors: | Cabrera-Sánchez, Juan-Pedro ; Villarejo-Ramos, Ángel F. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-8
|
Subject: | Big data | Intention behaviour | Opportunity cost | Perceived risk | Services companies | Use resistance | UTAUT | Data Mining | Data mining | Big Data | Dienstleistungssektor | Service industry | Innovationsakzeptanz | Innovation adoption |
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