Acceptance of mobile health services in emerging markets : a study of Egyptian consumers
Year of publication: |
2024
|
---|---|
Authors: | Hassan, Heba E. ; Makarem, Suzanne C. ; Wood, Van R. |
Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 16.2024, 2, p. 137-154
|
Subject: | application of UTAUT in the MENA region | m-health | mediating role of performance expectancy | mobile health services | technology adoption in emerging markets | Schwellenländer | Emerging economies | Innovationsakzeptanz | Innovation adoption | Ägypten | Egypt | MENA-Staaten | MENA countries | Konsumentenverhalten | Consumer behaviour | E-Health | E-health |
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