Acceptance of novel products : the role of religiosity, ethnicity and values
Shaheen Mansori; Murali Sambasivan; Samsinar Md-Sidin
| Year of publication: |
2015
|
|---|---|
| Authors: | Shaheen Mansori ; Sambasivan, Murali ; Sidin, Samsinar Md. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 1, p. 39-66
|
| Subject: | Religion | Innovation | Consumer behaviour | Developing countries | New products | Konsumentenverhalten | Entwicklungsländer | Produktentwicklung | New product development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010528568