Accidental Branding: How Ordinary People Build Extraordinary Brands
Year of publication: |
2010
|
---|---|
Authors: | Khoo‐Lattimore, Catheryn |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 19.2010, 6, p. 461-461
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Entrepreneurs | Marketing | Advertising | Brand management | Brands | Case studies |
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